The 2010 MTV Africa Music Awards with Airtel will take the form of a stunning live music event and global television spectacular, featuring performances from contemporary African and international music giants and hosted by a major music celebrity. Artists from around the continent will battle to win a coveted MAMA trophy in one of twelve award categories including:Best Male, Best Female, Best Video, Best Group, Artist of the Year, Best Lusophone Act, Best Anglophone Act, Best Francophone Act, Song of the Year, Brand: New Act, Best International Act and MAMA Legend.
Telecommunications giant Airtel comes on board as the headline sponsor of the MTV Africa Music Awards 2010, signalling the telco’s profound commitment to African music and youth culture following its purchase of Zain Africa’s business operations earlier this year. The sponsorship was announced by Andre Beyers, Chief Marketing Officer, Airtel Africa and Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa.
Commented Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “We are thrilled to be partnering with Airtel to bring the MTV Africa Music Awards with Airtel to Lagos for the first time and look forward to delivering the most exciting MAMA yet on 11 December.”
Said Mr. Beyers, “Airtel is proud to be at the forefront in nurturing talent in Africa and connecting the passions of millions of youth across the continent through music. Our support for the MAMA awards is founded on our commitment to empower the youth through initiatives that will help Africa to identify and celebrate talent.”
The awards celebrate contemporary African and international genres loved by the youth and young adults across sub-Saharan Africa including Hip Hop, Hip Life, R&B, Afro Pop, Afro House, Kwaito, Boomba, Bongo Flava, Coupé Décalé, Dancehall, Soul and Rock.
MTVbase.com
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