Africans consume the equivalent of 2.5 million 30-centiliter bottles of Guinness a day. Nigeria, Africa’s largest nation, with 140 million people, and its biggest oil exporter, accounts for about half of these sales. The company plans to spend $400 million over the next five years to increase production in Nigeria from its three breweries, which use such local grains as maize and sorghum instead of barley. The Lagos brewery alone spews out 108,000 of the filled brown glass bottles every hour, with yellow labels boasting that “Guinness is good for you.”
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