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Friday, December 18, 2009

Tiger Woods dropped by Tag Heuer

Tiger Woods suffered a fresh setback on Friday night when Swiss watchmaker Tag Heuer, one of his major sponsors, said it would no longer feature him in its US advertising campaigns. 



Tag Heuer will continue to support Woods' charitable foundation but will use other brand ambassadors for advertisements, including Leonardo Di Caprio, the actor.

"We recognise Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events," Jean-Christophe Babin, the CEO of Tag Heuer, told the Swiss newspaper Le Matin. He said the company was reacting to "recent events" surrounding the golfer. He has been linked to at least a dozen women and his wife Elin Nordegren is said to be set on divorce.

Tag Heuer joins other sponsors in backing away from Woods as his clean-cut image has taken a battering in recent weeks. read more

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